From the Back Cover
A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance.
Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates
the use of successful communication skills, including verbal and visual aids. This book details multiple examples of
patient friendly and professional letters for use in targeting both new implant patients and professional referral
sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education
seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes
of generating untapped referral relationships. Best practices in internet and social media marketing, specific to
implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities.
- Improve case presentation techniques using visual aids, empathy, and concise phrasing
- Gain more referrals through general dentists and medical doctors in a range of specialties
- Learn the importance of marketing to an untapped database of patients with missing teeth
- Take advantage of web marketing and social media sites